The Captain’s Blog

This is something truly worth of some bragging. First let me set the stage. As everyone is painfully aware our economy is suffering, especially retail sales. Most retailers expect the Christmas season profits to be a dismal low. Despite all this, things are looking up for our client ChristmasWorld.com. One of their owners David Harward told us “…we have doubled what we did last year so far. People love the new site. We still need to update and improve things. The true test will start next week. And then again after Christmas.” Not to count chickens but I think David will have great things to report to us as the season rolls on. Congratulations to everyone at Christmas World, we salute you and wish you a very prosperous season!

The business world can be pretty cut throat. When working in a competitive environment it’s easy to get in the “king of the mountain” mind set where you don’t help others up, so that you can stay on top. You might even push them down to keep yourself there. But that kind of competition is just part of capitalism, right? It’s easy to think that way, especially when the pressure is on, I know I have. However, many successful people know that helping others reach success leads you to greater success. It’s a principle know as synergy, working together we are more powerful than we are alone. You see, in business no matter what the industry, it’s all about networking. And yes, that means being friends with those that seem to be on the opposing team. You never know they just might provide you with the help you need to succeed.

On a personal note, we have received referrals from several of our competitors and have partnered with them on some significant projects. The “Synergy” mentality has proven to be more than a buzz word for us.

ChristmasWorld.com is a shopping chart website that we designed for a company that sells Christmas decorations and decoration storage solutions. The website design was made to entertain shoppers and inform them at the same time. The flash piece helps users to visualize products in use on their own homes.

GoldSystems.com is a website design we created for a company that builds software to support the services provided by a myriad of government agencies. The purpose of the website design is to help Gold Systems communicate their vast experience and capabilities to potential clients.

FiftyFinest.com is a website that we created for an online store that sells a variety of products. This website design was made to be very flexible to expand according to the customers needs.

BabyBintz.com is a website we created for a company that creates and sells jewelry for babies. The website design was created to appeal to women and to show case the variety of products that Baby Bintz carries.

ComplianceMedical.com is a website we created for a company that sells quality disposable medical products. This website design lets shoppers browse through the different medical products and a list of distributors.

ProsperCorp.com is a website that we created for a large personal coaching company. This website design was made to inform and to answer questions about who prosper is.

NASA went there, captain Kirk said it was the final frontier and we needed more of it in our office.

We did a lot of searching to find the perfect space. We still haven’t found it yet, but for now the space next door will serve us well. It’s about twice the size as our current space with a bigger conference room and five individual offices. However, sadly we won’t have our coveted balcony anymore. No worries, we will still have our fooseball table, cushy couches and complimentary treats and beverages.

If you thought we were amazing before, come see us in our new space. If you didn’t think we were amazing, you will.

Often with the passing of time change may be needed because your target audience gets bored with your logo, website design or your brand in general. Reality check! You’re really the one who is bored. Your audience doesn’t want change! They want your brand to be like an old friend that they can rely on.

Welcome to the often boring realm of brand management where continued success comes when things stay the same. Of course a little make over after a few years is often appropriate. However, you wouldn’t give your sweet mother a punk make over with a mohawk, so don’t do that to your brand. The make over or refresh of a strong and successful brand should be something comfortable and not dramatic. You want your loyal audience to still recognize their old friend that they love and trust.